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Digital Marketing Course

Home Internship on Digital Marketing

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Digital Marketing Course - Outline

(5-8 Months · Beginner → Intermediate)
Skill level: Beginner
  • 1

    Search Engine Optimization (SEO)

    On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Link Building, Local SEO, Search Console, SEO Audits.

  • 2

    Social Media Marketing (SMM)

    Facebook & Instagram Marketing, Content Strategy, Reels & Creative Ads, Hashtags Research, Brand Engagement, Social Media Planning.

  • 3

    Google Ads & PPC

    Search, Display, Video & App Campaigns, Keyword Bidding, CTR & CPC Optimization, Audience Targeting, Conversion Tracking.

  • 4

    Content Writing & Copywriting

    SEO Content Writing, Ad Copywriting, Blog Writing, Landing Page Copy, Brand Messaging, Content Calendar, CTA Strategy

  • 5

    Email Marketing & Automation

    Email Campaign Setup, Automation Tools (Mailchimp/Sendinblue), Lead Nurturing, List Segmentation, CTR Optimization

  • 6

    Website & Landing Page Optimization

    WordPress, Basic UI/UX Principles, Landing Page Creation, CRO (Conversion Rate Optimization), Tracking Pixels, Heatmaps

  • 7

    Affiliate & Influencer Marketing

    Affiliate Setup, Influencer Outreach, Commission Structure, Tracking & Tools, Campaign Collaboration

  • 8

    Branding & Digital Strategy

    Brand Positioning, Digital Sales Funnel, Target Audience Planning, Competitor Analysis, Buyer Persona, Lead Generation Strategy.

  • 9

    E-Commerce Marketing

    Product Listing Optimization, Catalog Management, Marketplace Strategies (Amazon/Flipkart), E-Commerce Ads, Shopify/WooCommerce Basics.

  • 10

    Certification & Awards

    Certificate on completion • Recognition for top performers.